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Do Pediatricians Have A Marketing Problem? [Pediatric Practice Management...
Today, Chip and install about pediatricians’ marketing problem. We dive in and discuss how pediatricians have not done a good job of distinguishing themselves from the competition. And when we say...
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Extra, Extra – Now Offering Coaching Services
People always ask me if I do practice management consulting.There was a time when I did. But for the past two or so years, I’ve responded by saying no. I enjoy consulting and love to do it, but I had...
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Customer Service Axioms For Your Pediatric Practice
Have you noticed that everybody knows how to deliver exceptional customer service, except those that actually do? We’re all customer service connoisseurs. We all can recognize excellent service. And we...
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How Well Do Parents Know What You Do As a Pediatrician?
During the summer months, I posted on our practice’s Facebook page, a note encouraging parents, to schedule their children’s wellness visits. Although the message was for our entire Facebook community,...
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Learn How To Create A Budget For Your Medical Practice
In medicine, the mention of the word profit is often viewed or interpreted as a dirty word. It is as if the word does not belong in the lexicon when health care is addressed. I argue (in the context...
View Article#17 What Every Medical Practice Needs to Know about Web Design [Pediatric...
For today’s Pediatric Awesome-Cast Chip and I sit down with Alan Houser of Squareflair. Alan is a web designer. He and I worked together on Salud Pediatrics’ website. I really enjoyed working with...
View Article#18 Is the Independent Physician a Dinosaur? [Pediatric Practice Management...
Not too long ago, you couldn’t avoid reading in the media about how the independent doctors were becoming extinct. Pundits and experts in the field stressed that if independent doctors, those that own...
View ArticleDeceptively Easy Way to Improve Your Practice, Guaranteed
On a piece of paper, write down this question: It doesn’t have to be written exactly like I wrote it. Any variation will do. Then, make copies. Several of them. For the next few days or even weeks,...
View ArticleQ/A With Dr. Kristen Stuppy: Mother, Wife, Practicing Pediatrician, and...
Last year, Dr. Kristen Stuppy and I had an opportunity to do a webinar together for the AAP about social media. While preparing for the webinar and deciding on the content we were going to address, Dr....
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8 Tips To Help You Publish Better Post To Your Medical Practice’s Facebook Page
Are you looking to improve your practice’ Facebook Page? Want to give it a little boost? Perhaps engage parents more, get more fans or add value to your community? Well, you are in luck if you answered...
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